The endless fight for the (PR) power
By Sean Williams Who owns corporate messaging? This is navel gazing of the first order, and the fact that I’m writing this post is testament to how we can start…
Social sniff test: engaging employees as advocates or treating them as commercial commodities?
Some weighty conversations with subject experts: Debating employee engagement in a healthy corporate culture versus an amplified trend to “suggest” a program of socializing, whereby “employee brands” or “advocates” post…
Declaring piffle on those "traditional PR" publicity arguments
Recently I visited Black Creek Pioneer Village, a rather unique “recreated” village (it is described as an “outdoor living history museum”) harkening back to the 1860s, which has grown both…
Exploring "A Brand New World" radio doc
It’s a brand new world. Brand being the key word. Coke, Starbucks, Nike—they all want to sell you something. They always have. But today, brands are not just products and…
The Melbourne Mandate: A professional beacon for PR
By Jean Valin, APR, FCPRS and Daniel Tisch, APR, FCPRS The last few years have witnessed a variety of successful global efforts to build consensus amongst public relations professionals and…
Goodbye brand journalism and content marketing…hello DIY corporate media!
Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations,…
Three wise men – homage to a public relations paradigm
In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context…
PRoust Questionnaire: Sean Williams
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the…
In praise of publicity – a woman's history
I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Indeed, apart from Doris Fleischman, I…