Benita Steyn on Strategy and Public Relations
A previous post dwelt on the abuse of the term strategy by public relators and raised a number of interesting concepts. Benita Steyn is one of the commenters and here it is, as a post in itself
Author: PR Conversations
What Can Today’s CEOs do for Tomorrow’s Leaders?
This post on the Institute for Public Relations website is from guest author Ken Makovsky. Think about all the issues that face CEOs at major companies: everything from ethics, safety and diversity in the workplace to environmental sustainability and regulatory compliance … all on a global scale. Failure to successfully manage such issues can cost a company its profitability or even its ability to survive. The challenge is compounded by the fact that the world...
Lobby in Portugal: When the PR industry doesn’t succeed in producing social change
Portugal has a 33 years old democracy achieved after a peaceful military revolution that ended a dictatorship that had lasted for several decades. Propaganda was one of the major strengths of our dictatorship (as with all the other similar regimes) and people-to-people grass roots communication was the major weapon of the revolutionary. But Public Relations in Portugal is still to accomplish some important revolutions. Here’s why…
Summing up the licensing debate, a post on Strumpette
The Public Relations Society has decided yesterday to set up a task force to explore the certification issue, while many of my students from NYU’s Global Relations course selected licensing for their final paper. Here, in Strumpette, is a post which summarizes the debate. Let me know your thoughts….
Strategic? Careful! Words are essential… at least for us! We should not abuse….
Nine out of ten communication and public relations thesis discussions a couple of weeks ago at Lumsa University in Rome overtly abused the term ‘strategic’.
Priorities for public relations research: Watson’s delphi results and Robert Wakefield’s comments…
I have mentioned before in this blog Tom Watson’s on going deplhi study on priorities for public relations research. Well, the study is now finished and you can read all about its conclusions here tom’s blog
Ulysses Sarkozy’s doing his thing…and Jean Pierre Beaudoin, one of France’s public relations superstars, comments on changing publics…
Jean Pierre Beaudoin, one of France’s most reputed public relators, is not a particularly abundant writer and speaker; he is very careful at what he says; but when he does externate, one should pay great attention…there is always much more in his thoughts than in what he actually says
Are YOU comfortable with ambiguity? An invective on behalf of The Public Benefit of Public Relations theme of the London 2008 World Public Relations Festival
…in a July 17 column, Stefan Stern, the Financial Times commentator, confesses he is not comfortable with ambiguity, and argues against the recent consultants mantra by which organizational leadership must learn to ‘cope with ambiguity’.
Is licensing an option or a must? Depends on whether we believe we are a profession or an organizational activity.
This is not the first time that licensing of public relations professionals is discussed in this site (if you digit the term in the ‘search this site’ area of this blog you will come up with at eight entries, now nine) .
Licensing yes, licensing no. A first rationalization of an online teaching experience which is now half way through.
Tomorrow Monday July 16 I will be having my fourth (out of seven) online two hour session with some 14 executive masters students from New York University’s Master of Science in Public Relations and Corporate Communication.