Reaching out to Generation Connectivity Online

Public administrations have a reputation for inertia, so it's always refreshing to see innovative counterexamples. The French Office national d'information sur les enseignements et les professions (ONISEP) is tasked by the Ministry of Education to help students, parents and educators to learn about existing professions and various opportunities for training or further studies.

Corporate blogs and social networks: The experience of Ericsson France

Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies are having to switch from a conventional and comfortable “top-down” model to incorporate “bottom-up” contributions from individuals who are able to openly question, criticise and contradict their views. And then there are the social networks that allow information to spread like wildfire before companies even...

2010: Battle begins for "real-time" relationships

Read the paper? Nah - that's old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what's unfolding? Didn't bother, we saw it coming because we know and work directly with the community. How did you tell people? We operated a Living Story.