Linking Trust and Transparency
In 2006, an Institute for Public Relations survey identifying priority research topics put trust right at the top of the list. And what produces trust?
Month: June 2007
The Ugly Side of Eastern European PR. I Wish it Were a Joke
Here is an ad that a Ukrainian firm mails to prospective clients. It’s self-explanatory, really. *** SmartManager company offers: 1. Placing PR-materials in the elite pool of publications that usually decline to publish paid-for materials without marking them as advertising. 2. Placing stories in Ukrainian media (television, Internet, press, radio) on the most attractive terms. 3. Producing high quality PR texts effectively forming the public opinion without being identified as paid-for. We write with a...
Blogger outreach efforts gain “authority” when the CBC partners with Technorati
For public relations practitioners who include strategic or tactile media relations in their job responsibilities, there was an interesting announcement last week about the Canadian Broadcasting Corporation’s new partnership with Technorati.
Internal communication as part of nationbuilding in government
I was recently summonsed to the Presidency in Pretoria to come and assess their “internal communication”. It struck me – once again – that even in the highest order of government – the concept of internal communication is totally forgotten. Nobody – except for the newly-appointed head of the section – had any idea of the concept of internal communication or why it might be important. The question that came up: If the government of a...
When “public relations” could have (should have) been in the movies
This is not at all a serious post, so please don’t bother reading it if you are doing any academic or student research. (Speaking of which, what’s up with all of the recent searches that keep landing on Toni’s “Tylenol” case study post?) On the other hand, if you are looking for a mental break and a laugh….
Read this! The Government of Tanzania at the forefront of public relations management…an in depth interview with Mindi Kasiga and Gerhard Butschi
In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.
Read this! The Government of Tanzania at the forefront of public relations management…an in-depth interview with Mindi Kasiga and Gerhard Butschi
In a recent post I referred to the Tanzanian Government case which Mindi Kasiga and Gerhard Butschi presented at the Global Alliance’s recent World Public Relations Festival in Cape Town, as one of the two most inspiring and innovative presentations.
Benita Steyn tackles “what is the ultimate purpose of PR?”
I’m stealing Toni’s idea of extracting a worthy comment and turning it into a proper post. Benita Steyn, who previously commented on another post about this topic, provides the beginnings of what could be a great discussion on “what is the ultimate purpose of PR?”
Will Gordon Brown want to ’spin an antispin campaign’ following Blair’s Reuters speech?
Last Friday I was in London and had the privilege, as Honorary Fellow of the CIPR, to participate to the Annual Fellows Luncheon which is held in the austere House of Lords, in the Cholmondeley Room: a truly fantastic setting on a gorgeous day overlooking the River Thames.
CSR Takes Quantum Leap into Social Media: Roberto Zangrandi does a guest post on Strumpette
(Extracted from Strumpette) Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.” Meet our new friend Roberto Zangrandi.