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How would you feel if your personal file on a reporter went public? And what could happen if this reporter was doing a piece on one of your organisation’s Transparency initiatives and got to read this file? How would you react?
Public relations pioneer was renowned trailblazer for his contributions in setting national standards for PR ethics and practice, creative solutions to complex challenges, and helping herald high tech in communications, while supporting numerous important causes.
I probably don’t come to this in the best frame of mind, having just listened to several hours of rant about how social media is ‘The New PR’. I am a little jaded by this, as it has become something of an ‘old story’, particularly if you have been involved with the ongoing application of online communications tools.
Dear Toni,This comment really bounces across several of your recent posts as there are certain threads of thought which criss-cross and intersect. I don’t know if you have come across a fascinating article by Greg Leichty,(2003, Journal of Public Relations Research 15 (4), 277–304), which looks at the cultural tribes of public relations….
A friend sends me the following: Your recent post on the idea of the one-company, one-voice concept becoming more obsolete as a result of diversity and social media is very interesting. In a recent conversation my big boss portended that the very idea behind the definition of corporate communication is that a company must be able to project itself with one voice. If I understand her point, then the “one voice” concept is practiced in...
While preparing for last winter’s ‘Global Relations and Intercultural Communication’ course for the students of NYU’s Master of Science in Public Relations and Corporate Communication, one of the most surprising evidences I discovered in reviewing the existing literature, was the scarcity of research and conceptualization of the ‘personal influence’ model (save for the Indian scholar Sriramesh Krishnamurthy) and, in parallel, the over abundance of evidence from the many existing descriptions of practices in many areas...