At WPP, we have never seen responsible corporate behaviour as a coat of public relations varnish…
From Sir Martin Sorrell’s opening letter of the 2005 WPP Corporate Social Responsibility Report
So, the CEO of world’s largest communication conglomerate, which incorporates ‘la crème de la crème’ of public relations consultancies around the world, describes his opinion of our profession: varnish.
Maybe it would be useful if the CEO’s of the many H&K’s and B-M’s which form the roster of the conglomerate’s pr firms and contribute to his personal well-being, demanded a public apology. After all, if even the Pope was induced to apologise to the Islamics , why shouldn’t Sorrell apologise to the 3 million pr professionals around the world????