An idiot's guide to PR – lessons for SEO and digital marketing
It can be difficult to define public relations, particularly as there are different perspectives regarding what it is. However, it is much easier to give guidance on what it is not. Indeed, subscribing to the view that ‘PR is what PR does‘, the following offers an idiot’s guide to what PR is not, and what is does not do, especially for those who work in SEO and digital marketing. Rule 1: PR is not free....