The communication process more important than outcomes on PR Conversations

Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there. –Point #3 from (internationally renowned designer) Bruce Mau’s Incomplete Manifesto for Growth Currently I’m transitioning from thinking-mode process to writing for my June Bytes from the PR Sphere column (which covers the intersection...

Suddenly, it’s Trust Barometer time again…

As regular as the first snowdrops, the Edelman Trust Barometer pokes over the top of the New Year towards Spring. This week, the executive summary was unveiled and, having waded through the clips, notes and pictures, I don’t think it has really come up with anything new, startling or provocative. And, as usual, I was particularly disappointed with the sample sizes and inclusions for something that purports to be a global survey.