Posted on Current PR Conversations PR Sphere PRoust Questionnaire

PRoust Questionnaire: Sean Kelly

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Sean Kelly: 1. What are your most striking characteristics as a PR practitioner? I like to think that it’s trustworthiness; I’ve always been a...

Posted on PR Motion

Calculating your worth in public relations

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. It has become ingrained in practice that clocking up hours, and getting the job done is...

Posted on Classic PR Conversations PR Nexus

The Melbourne Mandate: A professional beacon for PR

By Jean Valin, APR, FCPRS and Daniel Tisch, APR, FCPRS The last few years have witnessed a variety of successful global efforts to build consensus amongst public relations professionals and academics on the profession’s role and value to organizations, as well as to society. The most recent process, the Melbourne Mandate, was co-created by some 1,000 people from 30 countries over the course of a year, and then unanimously adopted in November 2012 by more...

Posted on Classic PR Conversations PR Mediums

Goodbye brand journalism and content marketing…hello DIY corporate media!

Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations, a post that was quite popular and seemingly influential. For example, it was due to this late July 2012 interview that Ira Basen was invited a year later to be a keynote speaker at the CPRS Conversations2013 conference. In my most-recent Conversations Byte on Maximize...

Posted on PR Sphere

Paull Young at heart: Having a positive impact on the world, one charity: water at a time

Here’s a short intro to Paull Young: He’s the guy who, while working in a quiet office with you, on some tedious but essential deliverable, late at night, will start humming out loud the majestic Jurassic Park theme song because, he says, it “makes everything more meaningful” (it does—try it). He’s that person who is so naturally great at dealing with people—clients and peers—that you can’t understand how does it seems so effortless. And he’s...

Posted on Seasoned Posts

Cultural diversities [sic], isn’t it implicit?

As early as my teenage years, I claimed that every family is a kingdom with its own culture and language.  It only took the annual debates over which grandmother’s stuffing recipe should be used for the Thanksgiving turkey to convince me. For this reason, I’ve always thought that intercultural relationships have one important, yet terribly underestimated, thing going for them. When two people from the “same” culture fall in love, they assume that the other...