Developing a worldview of public relations

All conversations about public relations reflect specific worldviews – and this is something we should examine when developing theory, considering practice or undertaking research in...

By Jove, PR for PR works!

Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies...

One world, many voices in PR

Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim PR Practitioners In Kuala Lumpur, Malaysia, from December 5 to 7, 20011,...

Sliding doors: Italian PR

By Toni Muzi Falconi Way back in 1983, the young Italian sociologist, Emanuele Invernizzi (current president of the European Public Relations Education and Research Association...