Posted on Classic PR Conversations PR Nexus

Three wise men – homage to a public relations paradigm

In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications. The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), and Jim Grunig, who originated the Public Relations Excellence study in...

Posted on PR Nexus

Generic principles and specific applications in public relations

In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment. Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), which was followed by a review of their elucubrations by Jim Grunig. That conversational development is...

Posted on PR Nexus

Developing a worldview of public relations

All conversations about public relations reflect specific worldviews – and this is something we should examine when developing theory, considering practice or undertaking research in the field. Our opinions, prejudices and arguments are the outcome of personal and professional experience, our educational background, our values and perspectives on how things are – or should be – and how we assimilate the views of others into our existing mental frameworks. Likewise when reading the work of...

Posted on PR Axis

Selecting stakeholder groups for effective communication in the 21st-Century

As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders? What approach and methods do you adopt and how do you implement them appropriately in order to communicate clearly? A guest interview and conversation between Toni Muzi Falconi and Rachel Miller Recently Toni Muzi Falconi approached PR Conversations about some of his current examinations regarding alternative approaches to communicating with stakeholders. It was determined the most effective method to understand...

Posted on PR Axis

By Jove, PR for PR works!

Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public interest, the consequences of our actions, because we need to be fully responsible for what we do. As journalists need to be free to write what they wish, we also need to be free to act as we wish. But over certain limits both of...

Posted on PR Axis

BLEDing-edge public relations research in 2012

Bled Symposium 2012 summary by Toni Muzi Falconi Ten years ago, in July 2002, some 100 scholars and professionals from many European countries met in Bled, Slovenia, to discuss and launch the Bled Manifesto, possibly the single most important document concerning our profession to date; this document has had a huge impact on developments in Europe and around the world. Bled is a cozy little lakeside village in Slovenia where, since 1993, Dejan Verčič and...

Posted on PR Vision Seasoned Posts

Beyond Ground Zero: shifting the public relations discourse

Beyond Ground Zero: shifting the public relations discourse to an American Muslim identity and global alliance of moderates Toni Muzi Falconi’s conversation with Imam Feisal Abdul Rauf on the value of public relations Recently I was granted the privilege of an extensive conversation with Imam Feisal Abdul Rauf in New York, following up on our first direct encounter in Kuala Lumpur at the inaugural Muslim PR Congress. Just like my report on the Congress, I...

Posted on PR Vision

One world, many voices in PR

Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim PR Practitioners In Kuala Lumpur, Malaysia, from December 5 to 7, 20011, 197 Muslim colleagues from 33 countries, plus two non-Muslim Canadians (Jean Valin and Dan Tisch) and one non-Muslim Italian—the author of this guest post—gathered together for the inaugural Global Congress for Muslim Public Relations Practitioners (GCMPRP). Notably, many of the attendees indicated they were regular readers and ardent fans of...

Posted on PR Sphere PRoust Questionnaire

PRoust Questionnaire: Toni Muzi Falconi

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Toni Muzi Falconi: 1. What is your most striking characteristic as a PR practitioner? Curiosity in exploring why nothing ever happens twice in the...

Posted on PR Vision

Sliding doors: Italian PR

By Toni Muzi Falconi Way back in 1983, the young Italian sociologist, Emanuele Invernizzi (current president of the European Public Relations Education and Research Association (Euprera), carried out on behalf of the Italian Federation of Public Relations (Ferpi) his first research project in the public relations domain, titled “Terziario Avanzato e Nuove Professioni: il caso delle rp,” published by Franco Angeli Editore. (The English translation is “Advanced tertiary sector: the case of PR.”) He researched...