global discussion. local perspectives.
A two-nation blended cocktail chat dissecting buzzwords in the current vernacular By Toni Muzi Falconi and Helen Slater Our global professional community has tried to change its public relations nomenclature at least since the fifties of the last century, under the notion that a name change can help. As Shakespeare’s Juliet Capulet says of Romeo Montagu, “Tis but thy name that is my enemy … be some other name! What’s in a name? That which...
Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails, detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles. The sole Canadian representative, one of my two contributions is now online; following is an excerpt. PR primer for (social) networking When attending networking events as an organization’s PR representative, many of the same norms of behaviour...
What makes for a great sound bite from a thought leader or information researcher, gatherer or curator is the ability to distill or crystallize a bigger concept or original observation into a compelling, usually short (and easily remembered) weaving of words. Although it’s true that great sound bites can be (and often are) researched and crafted (can we say “media relations training?”), generally it’s the sound bites that appear to emerge thoughtfully, yet spontaneously—following the...
New e-report: Public relations 2011: issues, insights and ideas In December 2010 an email arrived in my inbox originating from the other side of the world, inviting participation in an intriguing project initiated by Australian (online) colleague, Craig Pearce: a planned (free) e-report comprising a variety of contributions from PR practitioners and academics located in different parts of the world. Besides being persuaded by Craig to contribute (two submissions!), I was intrigued to find out...