Exploring "A Brand New World" radio doc

It’s a brand new world. Brand being the key word. Coke, Starbucks, Nike—they all want to sell you something. They always have. But today, brands are not just products and branding is not limited to marketing. In this feature [CBC Radio] documentary, Ira Basen takes us inside a burgeoning brand culture where people obsess about their personal brands, form “relationships” with brands on social media, look to them as legitimate vehicles of social and political...