Public diplomacy: a higher calling for public relations

Public diplomacy: a higher calling for public relations Guest post by John Paluszek, APR, Fellow PRSA It is not hyperbolic to say it: Public relations professionals now have an epic opportunity to serve the global society and thereby win new appreciation of our profession. In fact, some are already well into that mission. Let’s quickly examine the case for this admittedly bold assertion. The “case” is a continuum, ranging from Harold Burson talking to the...