Honestly, PR is dishonest
Symmetry and storytelling are fine but only if they improve competitive advantage Op-Ed by Alan Kelly, MA Bored of the alchemy of reputation metrics, the insincerity of authenticity and other communication terms du jour, I am often entertained at public relations conferences by counting the utterances of words like compete, rival or opposition. Never have I needed more than the fingers on one hand. And so I’ve come to the conclusion that the field we...