Stuart Bruce – PR Conversations

February 20, 2014June 28, 2020 PR Mediums

An accidental ebook: exploring the future of business blogging

Ketchum Europe director and CIPR president shares insights from a co-creation project exploring the benefits of professional blogging By Stephen Waddington Blogging is 20 years old this year. By now it was predicted blogging would threaten mainstream media and become the dominant form of media in its own right. It clearly hasn’t but it hasn’t gone away, either. During the early weeks in February 2014, I sought out the opinion of respected and long-time bloggers...

February 28, 2013June 28, 2020 PRoust Questionnaire

PRoust Questionnaire: Stuart Bruce

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Stuart Bruce: 1. What is your most striking characteristic as a PR practitioner? Flexibility and breadth, which doesn’t mean I’m a fat gymnast. A...