Posted on PR Techster

Six social media and digital communications trends for 2015

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my...

Posted on PRoust Questionnaire

PRoust Questionnaire: João Duarte

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from João Duarte: 1. What are your most striking characteristics as a PR practitioner? My ability to put myself in the “shoes” of the “other”—that...