global discussion. local perspectives.
Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public interest, the consequences of our actions, because we need to be fully responsible for what we do. As journalists need to be free to write what they wish, we also need to be free to act as we wish. But over certain limits both of...
With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last year on relationship advice for PR practitioners. More than 700 delegates from every continent will be meeting in Australia and part of the agenda will include a robust discussion on the Melbourne Mandate, designed to build on the Stockholm Accords agreed to at WPRF 2010....
When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured speaker at this year’s World Public Relations Forum (WPRF). The individual who piloted the interview and formulated the questions...
By Fraser Likely Even for those in the public relations and communication management field who paid the slightest bit of attention to international developments over this past summer, the Stockholm Accords and the Barcelona Principles came as a surprise. Certainly, for those of us based in North America, the surprise may have had an element of shock to it. I am not talking about the content of each of these documents. There is considerable comment already...
Marc Whitaker’s breathtaking chorus opening -fully embedded in the Forum’s context and contents; Sven Hamrefor’s intellectually challenging description of value networks; Mervin King’s key note on organizational governance and stakeholder relationships; FERPI’s six faced presentation of the Accords implementation process taking off in Italy in September; Anne Gregory and Ronel Rensburg’s engaging and courageous session on public relations’ value to organizational governance and management, and Karl Schwab’s lucid description of the coming phases of societal discontinuity and of the World Economic Forum’s vision of togetherness through a global multistakeholder platform, will remain in my mind as the more striking achievements of the Stockholm Forum.