global discussion. local perspectives.
“What I’d really like people to say about me after I’m gone is that, in some small ways, I left the profession and the companies and clients I represented better than when I first met them.” – Arthur Yann, APR * * * I don’t know how long Arthur Yann had been in the job of vice president of public relations for the Public Relations Society of America when I mused some five years ago...
Shortly before the holiday break began in December, I received an email from Stephanie Cegielski, associate director, public relations, of the Public Relations Society of America, inviting me to submit a 2013 trends post for the PRSay blog. Besides nailing down whether I could comply with the submission deadline, I was curious to find out more about the #PRin2013 initiative. I remembered reading trends from various PRSA members in 2012, but I was interested in learning more about the PRSay blog’s...