global discussion. local perspectives.
With increasing frequency we are rapped by the media. Many times this is justified, and this what hurts the most. A few weeks ago this is what Gene Weingarten wrote about us in the Washington Post
One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.
Michela Bondardo, head of Bondardo Comunicazione in Milano, Italy, has been spearheading now for ten years, a highly successful project called Impresa e Cultura (enterprise and culture) to which some 700 different companies (tiny, small, medium and large, local, national, international and global)
I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!
As well as being a complete information junkie, I am also, I must confess, a compulsive planner of crisis management strategies, even when they are not mine to plan. So when I read of the cyber pirates’ attack on Estonia and continued my on-going fascination with World Without Oil, all sorts of possibilities and scenarios sprang to mind.
If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we tend to enhance and exalt social media as we often do when we write, make presentations or lecture.
My good and esteemed friend, Jack O’Dwyer, has overturned yet another rug from the dainty sitting room in which our professional community enjoys talking to herself in the mirror in the most onanistic of behaviours (not that, as bloggers, we act differently…) and the air does not smell so good…. Just in case, according to Wikipedia, Onan is a person described in the book of Genesis in the Hebrew Bible. The word onanism, an older...
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
The best piece news I have to report from Cape Town is that Colin Farrington from the CIPR is the new Chair of the see recent interviewGlobalAlliance, while my young co-blogger Joao Duarte from Lisbon (link to authors of this blog to see references and read his posts) is now the first part time employee of that organization.
How do we keep business on this comeback trail? Public relations will play a critical role in the process. How do PR professionals help business remain trusted?