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Facing this historic discontinuity. Two recently developed certainties for our profession: generic principles and specific applications and stakeholder relationship management

I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable of allowing our practice to fully benefit (or at the very least, suffer less) from this economic crisis, which will be with us for some years to come. Allow me to dwell on this statement, and explain the why and the how.

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Twelve hours of videobook on ‘In what sense: what is public relations?’. A narrative which summarizes some 400 years of professional experience. A dream, or a nightmare?

Bear with me and please visit www.lucasossellaeditore.it . Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a grasp of what the contents, but more importantly the format, are like. Basically these few minutes are an excerpt of a good twelve hours (!) of videobook (3 dvd’s of four hours each) to which Joao Duarte referred to in his post here a few...

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My major takeaways from the Milano Euprera Congress. How our professional community can help bridge the gap between what is really happening in the global market place and what we think is happening.

While there were few remaining doubts in Milano for me that the institutionalization process of the public relations function is ‘a fact of organizational life’, especially after the presentation of the three research reports in the final plenary session, and the rooted impression that in other parts of the world besides Italy, Europe and the United States the process is even more pronounced, even if no figures were presented at the Euprera Congress…the substantial impression...

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Reconsidering our terms of engagement following the institutionalization debate: a draft statement…

From the very beginning, and well before the debate on institutionalization began on this blog, I recall that David Rossi -director of public relations at MPS (Monte dei Paschi di Siena), a leading Italian banking institution- while deciding if his organization would sponsor the Euprera Congress in partnership with his peers Gianluca Comin from Enel, Europe’s second electricity company and Carlo Fornaro from Telecom Italia– said to me

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it’s time to take a look at geo-fear:this new plague-in-town impacting on public relations

In Torino, early July, at the World Architects Conference -in the context of a workshop organised by Ferpi, Assorel (the Italian agency association) and the Global Alliance on how public relators and architects might better work together to reduce the more negative effects on society of the nimby (not in my back yard) and banana (build absolutely nothing anywhere near anyone) syndromes-

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A highly disappointing London World Public Relations Festival: a politically correct, lip service tribute to everything and its contrary! Too bad..

The very selection of the overall theme ‘The public benefit of public relations’ reveals a strong affiliation with that ‘pr-for-pr’ thread of thought which, if one patiently recalls similar attempts…see the preceeding post on this blog..) has possibly done more harm to our profession’s societal acceptability than all recent social critiques bundled together.

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McClellan, PRSA, Cohen and CBS, You Tube, Harold Burson, Jack O’Dwyer, Myself and…boy what a blunder!

As professionals, we know only too well how often we are called on to discover or even create reasonable opportunities for published visibility, as well as to rouse and galvanize internal/external stakeholder groups when a client or employer’s reputation is in a critical condition (or, more recently, even in business as usual circumstances). So what else is new?…..