Posted on Seasoned Posts

Exploring the role of public relations in social media

The Canadian Public Relations Society (CPRS) just announced the launch of its inaugural webinar, PR and Social Media. Using two (Canadian) case studies that “leverage blogging, wikis, YouTube, Flickr, del.icio.us and various online communities,” the session’s focus will be on the tactical side of social media, rather than theoretical concepts. Approached several weeks ago by Vancouver-based PR consultant, Carla Shore, APR (a member of the national professional development committee), I knew that the webinar was...

Posted on Seasoned Posts

“Digital tusks” enhance “quality writing” reach to thought leaders on politics, economy, arts and tech coverage

My Media in Canada subscription hit the in-box this a.m., with a lead article cleverly called “The Walrus adds digital tusks.” Having taken out a (print) subscription to The Walrus this past fall during the Word on the Street festival in Toronto—and being very pleased indeed with the quality and breadth of the publication and writers, I’m equally happy to hear the publisher is raising the social media bar and general reach, by introducing new...

Posted on Seasoned Posts

Measuring Social Media: a post from Frank Ovaitt, President of the Institute for Public Relations

“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search for information before making a purchase. Video search is taking over text search as the most popular form of searching. Politicians, marketers, and individuals are embracing new forms of social networking…at unprecedented levels.”