Sex sells – faking it in public relations

Women are successful in public relations – UK data shows a 64:36 female:male gender split  in an industry worth £7.5bn.  In particular, young women are attracted to the occupation – dominating specialist degree courses (by 4:1 in my experience) and reflecting the largest demographic group in practice. The secret of their success is often stated as strong communication and relationship building skills – however Romy Frölich identifies this as a “friendliness trap” which stereotypes women...