global discussion. local perspectives.
(Extracted from Strumpette) Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.” Meet our new friend Roberto Zangrandi.
One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.
Recently I reviewed a research thesis written by Anastasia Grynko, a Ukrainian student based in the U.S., titled “Bribery for News Coverage: Research in Ukraine”. Anastasia interviewed 30 “communication leaders” – 15 leading journalists and 15 well-known PR practitioners – and painted a staggering picture, which perfectly illustrates the hypocrisy traditionally surrounding all ethical issues in our profession.
I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
The dynamic and effective Ceo of the Institute for Public Relations has agreed to join prconversations. Excellent news, so we add yet another member to our group representing the US.
If I had ten savvy CEO’s from the private, public and social sectors of the economy around a table and, at a certain point of our conversation, I asked them: ‘amongst the following three challenges you face today, which -in your opinion-is the one which deserves your priority attention?’ ……and the three challenges were: °identify, attract, retain and capitalize talent; °improve the quality of management decisions and accelerate their time of implementation; °effectively integrate the...
The only thing that I regret is not having been able to understand (because of the lack of an english translation) of three and one half presentations (out of nine!) which unfortunately were in the Russian language (the Russian one of course, Belarus, Polish and half of the Latvian one). However the ones I was able to understand (English, Italian, Lithuanian, Ukrainan and German one) were well worth it.
“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search for information before making a purchase. Video search is taking over text search as the most popular form of searching. Politicians, marketers, and individuals are embracing new forms of social networking…at unprecedented levels.”