Public relations tribes in the global village
There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. I think this is fallacious – here are my reasons why. When I wrote my answers to the PR Conversations Proust Questionnaire five years ago this very week, I mentioned Orwell’s 1984 as a work of fiction that had influenced me. I stand by that decision, and most of my...