By Jove, PR for PR works!

Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public interest, the consequences of our actions, because we need to be fully responsible for what we do. As journalists need to be free to write what they wish, we also need to be free to act as we wish. But over certain limits both of...

A defining moment for public relations

By Terry Flynn, PhD, APR, FCPRS Setting the stage for a defining moment for public relations Over the past few weeks, hundreds of public relations professionals were engaged in the Public Relations Society of America-led initiative to “redefine” public relations. This program, which includes the support of various public relations organizations—such as the International Association of Business Communicators (IABC), the UK’s Chartered Institute of Public Relations (CIPR) and the Global Alliance for Public Relations and...

Assessing Ottawa Public Health’s ongoing response to the endoscopies infection scare

Guest post by Josh Greenberg, PhD Establishing the scenario In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV. According to Dr. Levy, there was no evidence that a single patient had been infected...

Public relations and the public interest: a matter of opinion

Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. This time, we start with a private conversation, and invite you to expand the discussion further with your own comments....