Public relations as a promotional industry
It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of the occupation have been filtered out in preference to the more status-oriented relationship perspective of PR. The end result will have an aspirational feel good factor, but will it reflect the reality of the experiences of many practitioners? Possibly even more important, the tendency to...