Professional PR Development. Why bother?
Posted on Current PR Conversations PR Motion

Professional PR Development. Why bother?

Let’s talk about professional PR development. Why bother? That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck Co-founder, PR Academy With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) practitioners not that bothered about career development? I have seen...

Posted on Seasoned Posts

Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm

I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by the Portuguese Association of Business Communication is a landmark.