Professional PR Development. Why bother?
Posted on Current PR Conversations PR Motion

Professional PR Development. Why bother?

Let’s talk about professional PR development. Why bother? That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck Co-founder, PR Academy With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) practitioners not that bothered about career development? I have seen...

Posted on Classic PR Conversations PR Techster

Why public relations must wake up to wearables

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In kicking off this post, I was sorely tempted to indulge in a Buzzfeed-style headline, complete with obligatory quirky picture—probably JIBO, the world’s first family robot. I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected...