Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. We are forever appreciative of Jim’s willingness to engage, and grateful to Toni Muzi Falconi for his facilitation. Publication of that collective interview was prompted by my piece called A radical...