Public relations 2011: PR primer for (social) networking

Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails, detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles. The sole Canadian representative, one of my two contributions is now online; following is an excerpt. PR primer for (social) networking When attending networking events as an organization’s PR representative, many of the same norms of behaviour...

The wind is in Craig Pearce’s sails

New e-report: Public relations 2011: issues, insights and ideas In December 2010 an email arrived in my inbox originating from the other side of the world, inviting participation in an intriguing project initiated by Australian (online) colleague, Craig Pearce: a planned (free) e-report comprising a variety of contributions from PR practitioners and academics located in different parts of the world. Besides being persuaded by Craig to contribute (two submissions!), I was intrigued to find out...