Arthur Yann: public relations in a fishbowl

An in-depth interview with the gent practising PR for the world’s largest organization of public relations professionals There’s an irony that public relations as a discipline struggles to manage the industry’s reputation. Why do you think this is the case? There’s some truth to the “shoemaker’s children” analogy, but the root causes go well beyond that. For one thing, the profession hasn’t done itself any favors when it comes to managing its own reputation. High-profile...