Career moves in public relations: Climbing ladders, revolving doors and musical chairs

Are you looking for a career move or new opportunity in public relations? Judging by my own observations of the use of hashtag #PRjob on Twitter, there are plenty of opportunities around for a change of direction, as well as work placement and first jobs. What isn’t clear is how these jobs differ, if at all, from those traditionally offered in public relations. The classic Dozier & Broom model proposes practitioners occupy technician or management...