Refreshing the PR advocacy platform through the Melbourne Mandate 2012

With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last year on relationship advice for PR practitioners. More than 700 delegates from every continent will be meeting in Australia and part of the agenda will include a robust discussion on the Melbourne Mandate, designed to build on the Stockholm Accords agreed to at WPRF 2010....