Pink Gloves, Hashtags and Lost Opportunities

A few weeks ago on the Hobson and Holtz Report (For Immediate Release 493), Shel Holtz mentioned that participants at this year’s Blog World Expo had been requested to use the Twitter hashtag #fightcancer during the day in order to raise awareness for the fight against the disease. At the time, I remember thinking, “So what? What impact did it have?” Cancer is hardly an orphan disease for which basic awareness is required, so what...