Tracing the measurement origins of PESO

There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students aren’t even expected to credit the source in their work. Think about the following: PEST or SWOT. Then there are models and concepts that become disassociated from their originators over time. How about the Diffusion of Innovation, Nudge or SMART objectives? Even if we don’t know whose idea it first was, or even the name...

Paying for the destruction of public relations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. It’s become the default activity of public communications reflecting a consumerist mindset even around serious issues. Consider three examples: The best quotes from Davos 2016  (the 46th meeting of the World Economic Forum)...