Action diplomacy, just like action PR

As I was reading the thoughtful article by Carne Ross in Europe’s World on the need to re-think national diplomacy, I was struck by the parallels with discussions of the evolving role of public relations as a profession. For instance, he states, “For some reason, diplomats and governments have believed that somehow the message about the role of governments can be separated in the public’s mind from what they actually do.” You could easily substitute...