global discussion. local perspectives.
The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is definitely about relationships with publics, as many of us have always claimed.
You might have read these last few days of the serious social crisis developed in the southern Italian city of Rosarno in the region of Calabria, where an exasperated local community took to the streets and violently attacked the growing community of African migrants, leaving many wounded.
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel. Basically this amounts to what I would call, mostly a stakeholder rleationships agenda. Period. On one hand, the Business as UnUsual concept...
PR Conversations talked to Silvia Cambiè (top left) and Yang-May Ooi (below left), authors of the recently published International Communications Strategy: Developments in cross-cultural communications, PR and social media about their new book and the changing world facing PR practitioners today.
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...
As our global public relations community intensifies its discussion and analysis of the storytelling approach to organizational communication, may I strongly suggest you make good use of this link to the just distributed issue of Warren Feek’s The Drum Beat newsletter, entirely dedicated to storytelling? As editor Kier Olsen DeVries writes in his introduction: This issue of The Drum Beat focuses on stories, asking: what do we mean by the use of oral history, or...
Some of my international friends and colleagues have been probing me in these weeks to try and rationalise, from a communicational perspective, what is going on in my country. A country which sees a priapist Premier, I wouldn’t say merrily… but certainly successfully, thrive through a national as well as global, ongoing now for months day-in-day-out reputational storm which has -yes!- turned him into the laughing stock of most global and national elites (including his...
A sponsored online conversation is loosely defined as ‘the practice of paying a blogger to post about your brand’. This is how Bateman Group’s Bill Bourdon begins a post in which he argues with what appear to me to be solid arguments that, while it is true that this practice should be considered as paid media and therefore fall in the territory of advertising agencies, it is also true, Bourdon adds, that quote yet, how...
One of the arguments of the proponents of social media is that the audience reigns, choosing which content it wants to consume. Broadcasting is bad, the logic goes, because it doesn’t target messages to specific audiences and doesn’t allow them to choose the desired content. On that basis, my admittedly limited experience with Twitter makes me feel like many of the people on the network are guilty of the same crime, except worse: at least...