Posted on Current PR Conversations PR Vision

Responsible communication leadership: putting employees first

By Dr Kevin Ruck Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. In addition, governance is back in the spotlight. As the UK department store British Home Stores (BHS) went  into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked...

Posted on Classic PR Conversations PR Nexus

Three wise men – homage to a public relations paradigm

In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications. The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), and Jim Grunig, who originated the Public Relations Excellence study in...

Posted on PR Motion

Looking for excellence in public relations

What exactly does ‘excellence’ mean in public relations? Is it something to be achieved by anyone following a particular approach (as implied by the Model of Excellence), or demonstrated by those recognised by the industry (such as winners of the CIPR Excellence Awards)? My dictionary equates the term with ‘extremely good’ or ‘pre-eminent; which are different things. The former suggests excellence is a performance standard – a level to be reached that is probably acknowledged...