Posted on PR Techster

Nurturing Knowledge – a job for PR

‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout protest statement is a reminder of the value and reliance placed on repositories of online information.  How many of us turn to Google, Wikipedia, digital dictionaries, social media or online news sources routinely when we want to know something?  The English-speaking student population is apparently distraught that its primary place for ‘cut and paste’ assignments is offline for a day.  The Digital Natives haven’t been so...

Posted on PR Mediums

A cautionary conversation about PR and social media, part I

With Twitter recently turning five years old, PR Conversations feels it’s time to consider whether it – and other social media platforms – are now serious channels for public relations. Judy Gombita and Heather Yaxley share their views in a two-part blog post. We’re in agreement that 2011 is definitely the year when there will be a tipping point with organizations taking a more serious look at social media, across the generations. This view appears...