Integrated reporting and strategic public relations

Guest post by Benita Steyn In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of Integrated Reporting at the Corporate Governance and Strategic Communication Congress in Milan, Italy. We welcome back contributor alumna, Benita Steyn, who kindly agreed to provide an abridged version of this paper for PR Conversations. Backgrounder: Integrated reporting and strategic public relations The collapse of the...