Posted on PR Motion

Networks and mentors, workplace similarities and differences, complete a cross-border PR adventure

Final installment of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet Communication contacts and networks In part I and part II, I related communication contacts and groupings I was privy to at Allianz. In this final chapter I’m sharing external networking and mentor relationships that were going on behind the scenes. Prior to my departure, I had Edelman support from Grant Smith, general manager of Edelman...

Posted on PR Motion

Deep dive into corporate communications work and culture in a cross-border PR adventure

Part II of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet Allianz’s corporate communications structure and how and where I fit in I indicated in part I how my acclimatisation included scheduled appointments for meetings and lunch dates with different members of the communications team. I was quickly brought up to speed on how Allianz SE’s Group Communications team was structured into three main units: external...

Posted on PR Motion

Cause and effect of a cross-border public relations adventure

Part I of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet I’ve been invited to share with readers of PR Conversations the narrative about how voluntarily becoming involved with a global PR event (supported by my employer) and, in particular, meeting key senior PR practitioners, provided me with an incredible opportunity only a few years after completing my university degree in media and communications. I was...

Posted on PR Sphere

Paull Young at heart: Having a positive impact on the world, one charity: water at a time

Here’s a short intro to Paull Young: He’s the guy who, while working in a quiet office with you, on some tedious but essential deliverable, late at night, will start humming out loud the majestic Jurassic Park theme song because, he says, it “makes everything more meaningful” (it does—try it). He’s that person who is so naturally great at dealing with people—clients and peers—that you can’t understand how does it seems so effortless. And he’s...

Posted on PR Axis

Gen Y graduate still kangarooish about PR theory in practice

Perhaps atypical of my cohort, but continuing to find a place for PR theory in my agency’s practice Guest post by Katie Sheppet PR practitioners of Generation Y, including myself, often are pigeonholed as the “I want it right now” generation (The PR Practitioner). We’re criticised for thinking we know everything or for wanting “it all” too fast. Whilst this can ring true for some, it’s unfair to say we’re all the same. That was...

Posted on PR Nexus

Communication without borders…or marketplace competition

When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured speaker at this year’s World Public Relations Forum (WPRF). The individual who piloted the interview and formulated the questions...