Communication without borders…or marketplace competition

When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured speaker at this year’s World Public Relations Forum (WPRF). The individual who piloted the interview and formulated the questions...

Public diplomacy: a higher calling for public relations

Public diplomacy: a higher calling for public relations Guest post by John Paluszek, APR, Fellow PRSA It is not hyperbolic to say it: Public relations professionals now have an epic opportunity to serve the global society and thereby win new appreciation of our profession. In fact, some are already well into that mission. Let’s quickly examine the case for this admittedly bold assertion. The “case” is a continuum, ranging from Harold Burson talking to the...

Who has seen the future of PR? (updated)

Guest post by Jean Valin, APR, FCPRS Who has seen the future of PR? Updated 6/22/2012 For PR Conversations readers, here is an update on this GA project which was generously supported by Enel–the Italian energy company. The study was customized to suit their needs. We conducted in-depth interviews with the heads of communication from Allianz (based in Munich), Philips (based in Amsterdam), Enel (ITaly), Novo Nordisk (Copenhagen and Petrobras (Rio de Janeiro). We also...