Taking the collective temperature of Italian females in PR

By Enrica Orecchia A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence Framework A few years ago, I wrote a post for PR Conversations, where I detailed issues faced by Italian women working in PR. With great pleasure, I accepted the invitation from Judy Gombita to provide an updated perspective. This time, for a more thorough understanding of how the situation...

Sliding doors: Italian PR

By Toni Muzi Falconi Way back in 1983, the young Italian sociologist, Emanuele Invernizzi (current president of the European Public Relations Education and Research Association (Euprera), carried out on behalf of the Italian Federation of Public Relations (Ferpi) his first research project in the public relations domain, titled “Terziario Avanzato e Nuove Professioni: il caso delle rp,” published by Franco Angeli Editore. (The English translation is “Advanced tertiary sector: the case of PR.”) He researched...