Stockholm Accords approved text
The approved text of the Stockholm Accords can be accessed as a pdf here: Stockholm Accords final version May 15
Tag: International public relations
Free book download: Institutionalising Public Relations and Corporate Communication
Securing a place for PR at the top table is an ongoing discussion topic – and the concept of institutionalising public relations and corporate communication was a key theme on PR Conversations during the International Congress of Euprera at Milan at the end of 2008. The proceedings of this event are now available as book chapters to download free at http://www.hpe.pearson.it/euprera2008
Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students
I have just concluded my course on global relations and intercultural communication at NYU in New York. The intense interaction with 10 highly committed graduate students –two Russian, three American, one Brazilian, one Colombian, one British, one Singaporean– allowed me the opportunity to review some of my less resilient stereotypes and learn much more from them than each of them individually from me. That is the beauty of communication -even in the non symmetric environment...
Transforming a Fly into an Elephant: our Russian Colleagues have an Official Hymn! While CIPR in the UK grants Chartered Status to 25 professionals
….And it’s true, my friend, we can even do miracles, create a legend; turn a fairy-tale into reality, transform a fly into an elephant, a donkey – into a camel, and throw the negative into the dust of a street…
Don Bates: turning theory into practice. An integrated software platform.
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a new global stakeholder relationship governance operating platform which, together with many other scholars and professionals all over the world (although we might call...
Action diplomacy, just like action PR
As I was reading the thoughtful article by Carne Ross in Europe’s World on the need to re-think national diplomacy, I was struck by the parallels with discussions of the evolving role of public relations as a profession. For instance, he states, “For some reason, diplomats and governments have believed that somehow the message about the role of governments can be separated in the public’s mind from what they actually do.” You could easily substitute...
Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of global public relations thinking to listen to and discuss papers presented by young, old and middle aged students, scholars and...
Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations
I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model: la politica del cucù (pronounced cucku)! The term comes, I presume, from a recent televised joke he exposed to German Chancellor Angela Merkel when he suddenly appeared in front of her, stepping out from hiding behind a huge statue with a great smile, his two waving hands next to...
Four Things That Only Took Me Five Years to Learn
As most of you are aware, in barely two weeks I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, “Four Things That Only Took Me Five Years to Learn.” First, there is no reason to assume public relations is inferior to marketing, advertising (or many...
A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the idea had not come from top management nor from him, but directly from employees who gathered around internal social networks.