Refreshing the PR advocacy platform through the Melbourne Mandate 2012

With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last year on relationship advice for PR practitioners. More than 700 delegates from every continent will be meeting in Australia and part of the agenda will include a robust discussion on the Melbourne Mandate, designed to build on the Stockholm Accords agreed to at WPRF 2010....

Communication without borders…or marketplace competition

When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured speaker at this year’s World Public Relations Forum (WPRF). The individual who piloted the interview and formulated the questions...