Buzzwords: Much sound and fury, but signifying little

A two-nation blended cocktail chat dissecting buzzwords in the current vernacular By Toni Muzi Falconi and Helen Slater Our global professional community has tried to change its public relations nomenclature at least since the fifties of the last century, under the notion that a name change can help. As Shakespeare’s Juliet Capulet says of Romeo Montagu, “Tis but thy name that is my enemy … be some other name! What’s in a name? That which...

A cautionary conversation about PR and social media, part I

With Twitter recently turning five years old, PR Conversations feels it’s time to consider whether it – and other social media platforms – are now serious channels for public relations. Judy Gombita and Heather Yaxley share their views in a two-part blog post. We’re in agreement that 2011 is definitely the year when there will be a tipping point with organizations taking a more serious look at social media, across the generations. This view appears...