Posted on PRoust Questionnaire

PRoust Questionnaire: Helen Slater

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers Helen Slater: 1. What are your most striking characteristics as a PR practitioner? Honesty (or integrity) and a good sense of humour–each of these are...

Posted on Classic PR Conversations PR Nexus

Buzzwords: Much sound and fury, but signifying little

A two-nation blended cocktail chat dissecting buzzwords in the current vernacular By Toni Muzi Falconi and Helen Slater Our global professional community has tried to change its public relations nomenclature at least since the fifties of the last century, under the notion that a name change can help. As Shakespeare’s Juliet Capulet says of Romeo Montagu, “Tis but thy name that is my enemy … be some other name! What’s in a name? That which...