Management's Stake in Public Relations

Harry A. Bullis, chairman of the board of General Mills Inc, was a champion of “the importance of public relations as a basic policy-making function’ according to Glenn and Denny Griswold, editors of the 1948 US book, Your Public Relations, which I’m reproducing as a series of monthly blog posts. Bullis is stated as believing “public relations is good business and that it deserves a position in management thinking alongside production, distribution and finance.” The...