An honest role for PR in integrated reporting vs. sustainability propaganda

By Mojca Drevenšek What is the role and importance of public relations professionals in fostering integrated reporting (IR) practices in corporations and other organizations? This was the theme of my 2012 Bledcom paper, highly influenced by an earlier conference paper by Benita Steyn and Estelle de Beer, “The Strategic Role of Public Relations in the Process of Integrated Reporting” (republished on PR Conversations). In this guest post I outline my paper’s most important concepts. Defining...