Posted on Current PR Conversations PR Vision

From classroom to boardroom – crisis management lessons from the auto industry

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. Given the topicality of the VW crisis, PR Conversations asked Aaron about his research and the lessons he would take from the classroom to the boardroom: One of the things you quickly realise when you study crisis management is that there are...

Posted on Classic PR Conversations PR Nexus

Three wise men – homage to a public relations paradigm

In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications. The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), and Jim Grunig, who originated the Public Relations Excellence study in...

Posted on PR Nexus

Generic principles and specific applications in public relations

In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment. Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), which was followed by a review of their elucubrations by Jim Grunig. That conversational development is...